Fun with Kahlua
01 Feb 2009 2 Comments
in Random Tags: Kahlua, rhetoric
The engaging aspect of the flash player graphics of the website is the final method of persuasion that the company uses to target its young audience. Young adults whom have recently reached the drink age are encouraged through the site to follow that curiosity that the drinking world brings. In fact, that it one of Kahlua’s advertising quotes: “Explore your curiosity.” The site offers several opportunities for its viewers to do so. Someone could open a recipe book and be able to turn the pages to see the next mixed drink, or someone could go straight to the bar and talk to the bartender by taking what is labeled as “The Kahlua Challenge”. 
This “challenge” is an interactive type of quiz, where an attractive bartender asks you to pick a drink and help her make the drink by telling her what ingredient to add first and what type of glass to use. After exploring the options, I realized that the answer to the first question -what ingredient to add first- was always Kahlua! The site also offers its visitors to explore funny commercials, old ads, party suggestions, as well as view all Kahlua products by spinning a 3-D turn table. All that you have to do is click one of the pop-up icons along the menu and explore the clickable links that you are offered. This interactivity engages and entertains, keeping the young viewer at the site for a longer period of time, thus allowing the silent messages to sink in and hopefully persuading them to drink some Kahlua and tell their friends about its greatness.
